Privacy Policy

Last updated: February 9, 2026

This Privacy Policy explains how Bullie Labs (“Bullie Labs”, “we”, “us”, or “our”) collects, uses, and shares
information when you visit our website, use our products/services, make a purchase, or otherwise communicate with us
(together, the “Services”).

In this Privacy Policy, “you” and “your” refer to any person using the Services, including visitors, customers,
and others whose information we receive in connection with the Services.

By accessing or using the Services, you understand that we may collect and process your information as described
below. If you do not agree, please do not use the Services.

Updates to this Privacy Policy

We may revise this Privacy Policy occasionally—for example, when our practices change or when required for legal,
operational, or regulatory reasons. When we do, we will post the updated version on the website and update the
“Last updated” date. Where required by law, we may provide additional notice.

How we collect and use information

To operate the Services, we collect information from multiple sources. The types of data we collect (and how we use it)
depend on how you interact with us—such as browsing, creating an account, placing an order, or contacting support.

In addition to the specific purposes listed below, we may use information to:

• Provide, maintain, and improve the Services
• Communicate with you (including support and service messages)
• Comply with legal obligations and enforce our terms/policies
• Protect the Services, our users, and our business from fraud or misuse

What we collect

When we say “personal information,” we mean information that identifies you, relates to you, describes you,
or can reasonably be linked to you. The categories below describe what we may collect.

Information you provide to us

Depending on how you use the Services, you may provide information such as:

• Contact details (e.g., name, email address, phone number, mailing address)
• Order and transaction details (e.g., billing/shipping address, purchase details, payment confirmation)
• Account details (e.g., username, password, and other account-related information)
• Shopping activity (e.g., items viewed, added to cart, or saved to a wishlist)
• Support messages (e.g., information you include when you contact us)
• Marketing preferences (e.g., email opt-in choices; if applicable, SMS opt-in preferences)

Some features may require certain information. If you choose not to provide it, you may not be able to use those
features (for example, checkout or account tools).

Information collected automatically (cookies and similar technologies)

We automatically gather certain details about how the Services are used (“Usage Data”). This may include information like
device and browser type, IP address, network information, pages viewed, approximate location, and interactions with the site.

We may collect Usage Data using cookies, pixels, tags, web beacons, SDKs, and similar tools (together, “Cookies”).

Information we may receive from third parties

We may receive information from companies that help us run the Services. For example:

• Website and store platform providers (e.g., WordPress/WooCommerce or similar tools used to operate the site)
• Payment processors (who collect payment details to process transactions)
• Analytics and advertising partners (who help us understand usage and measure campaign performance)
• Messaging providers (if you opt in to SMS or other messaging services)

We treat third-party information in line with this Privacy Policy. Third parties operate under their own policies,
and we cannot guarantee their practices.

How we use personal information

• To deliver products and services:
  process orders and payments, fulfill purchases, manage accounts, send service/transaction messages, handle returns/exchanges (if applicable),
  and enable features such as reviews.
• To market and advertise:
  send promotional messages (where permitted by law), personalize content, and show ads that may be more relevant to you.
  You can opt out of marketing at any time (see “Your rights and choices”).
• To keep the Services secure:
  detect, prevent, and investigate fraud, abuse, security incidents, or other harmful activity.
  You are responsible for keeping your account credentials confidential.
• To support and communicate with you:
  respond to requests, troubleshoot issues, and improve customer experience.

SMS/Text messaging (if you opt in)

If you provide your phone number and explicitly opt in, we may send transactional or promotional text messages.
Message and data rates may apply, and frequency may vary.

You can opt out at any time by replying STOP to a message (where supported) or by contacting us at
[email protected]. For help, reply HELP (where supported) or email us.

If we use third-party messaging providers, we share your phone number and opt-in status only to deliver messages according to your preferences.

Cookies

Cookies help the Services work properly and help us remember preferences, understand traffic, and improve performance.
Some Cookies may be set by third parties (such as analytics or advertising partners).

Most browsers accept Cookies automatically, but you can change your browser settings to remove or block them.
If you block Cookies, some parts of the Services may not work as expected.

How we share personal information

We may share personal information in the following situations:

• Service providers: vendors who help us run the Services (e.g., hosting, analytics, customer support, payment processing,
  shipping/fulfillment, communications, and security).
• Business and marketing partners: where needed to provide services, measure performance, or show relevant advertising,
  subject to their own privacy notices.
• At your direction: when you request or consent to sharing (for example, social media widgets or integrations).
• Corporate transactions: in connection with a merger, acquisition, reorganization, or sale of assets.
• Legal and safety reasons: to comply with law, respond to lawful requests, enforce policies, or protect rights and safety.

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

User-generated content

If the Services allow you to post reviews, comments, or other content in public areas, anything you submit may be visible
to others. Please do not share information you consider private in public areas. We cannot control how others use content you make public.

Third-party websites and links

Our Services may link to third-party sites or platforms. We do not control those sites and are not responsible for their content,
security, or privacy practices. Please review their policies before providing personal information.

Children’s privacy

The Services are not intended for children, and we do not knowingly collect personal information from children.
If you believe a child has provided personal information to us, please contact us and we will take appropriate steps to delete it.

Security and retention

We use reasonable safeguards designed to protect personal information. However, no security method is perfect, and we cannot guarantee
absolute security—especially for data transmitted over the internet.

We keep personal information only as long as necessary for the purposes described in this Privacy Policy, including to provide the Services,
comply with legal obligations, resolve disputes, and enforce agreements.

Your rights and choices

Depending on where you live, you may have certain rights regarding your personal information. These may include the right to:

• Request access to the personal information we hold about you
• Request deletion of your personal information
• Request correction of inaccurate or incomplete information
• Request a copy of your information (portability), where applicable
• Object to or restrict certain processing
• Withdraw consent (when we rely on consent)
• Appeal a decision we make about your request (where applicable)

Marketing preferences: You can unsubscribe from promotional emails using the link in our emails.
If you opt out, we may still send non-promotional messages (e.g., order updates or important account notices).

To exercise your rights, contact us at [email protected].
We may ask you to verify your identity before completing certain requests.

Complaints

If you have concerns about our privacy practices, please contact us first so we can try to resolve the issue.
Depending on your location, you may also have the right to lodge a complaint with your local data protection authority.

International users

If you access the Services from outside the country where our systems are located, your information may be transferred to, stored in,
and processed in other countries (including the United States) where data protection laws may differ from those in your jurisdiction.

Where required (for example, for certain transfers from the EEA/UK), we use recognized transfer mechanisms such as Standard Contractual Clauses
or equivalent legal safeguards.

Contact us

For questions about this Privacy Policy or our privacy practices, email:
[email protected]

Bullie Labs